CHAPTER 4 - Details for Consumer and Stakeholder
4.1 Current Consumers’ Characteristics4.1.1 Demographics
4.1.2 Psychographics
a. Age : 30 days to 70years old
b. Gender : Male and Female
c. Education : All
d. Occupation : All
e. Income Range : RM 500 – RM4000
f. Race & Ethnicity : All race and ethnicity
g. Geographical Location : Urban and Sub-urban
4.2 Stakeholders’ Characteristics
a. Perception : Consumers who concern about their health and want secure money in future.
b. Learning : Newspapers, TV advertisement, flyers, friends, internet
c. Motivation & Needs : To provide the necessities of life for the future
d. Attitude & Personality : Caring and concern about the future of their loved ones.
e. Lifestyle : Modern and healthy.
4.2.1 Primary
- Chairman
Setting up company goals and supervising company development in collaboration with the board of directors.
- Board of Directors
Directing the employees of the company to achieve organization goals.
- Shareholders
Investing money to the company in interest of a share on its profit.
- Employees
Contributing to the company in cooperation with their directors, in exchange for the wages to support their live.
- Consumers
Spending money for the goods produced by the company if they are in good quality or with a good branding, which contributes to the company revenue.4.2.2 Secondary
- Distributors
Aids the distribution of the goods produced while earning from the service provided.
- Media
Helps advertising the brands or the products and create awareness among consumers when the company willingly invest for a scheduling time.
