Chapter 7

CHAPTER 7 - SWOT Analysis

7.1 Strength
• Cheapest insurance, start only from RM 100
• It provides financial protection against the unexpected
• Can choose own protection and investment level
• Its offers extra protection
• It gives tax relief
7.2 Weakness
• The product is new and lack of product promotion and advertising.
• The market strategies are not enough. People always have doubt in trusting new product.
• Unclear information given on the broacher/ pamphlet, thus consumers do not know or get confuse on what type of feature it actually provides.
7.3 Opportunity
• Increasing financial activities, therefore consumer realise the importance of insurance
• Good position, therefore consumers will think that saving money is a good plan for their futures.
7.4 Threats
• Some consumers have bad impression about insurance.
• A lot of insurance company and most bank in Malaysia also having their own insurance plan.
• Raising cost of living