Chapter 8
Purpose Target Audience
8.1 Proposed Primary Target Audience
8.1.1 Demographic
- a. Age : 20 days to 27years old
- b. Gender : Male and Female
- c. Education : Degree holder and above
- d. Occupation : White Collar
- e. Income Range : RM 500 – RM4000
- f. Race & Ethnicity : All race and ethnicity
- g. Geographical Location : Urban and Sub-urban
8.1.2 Psychographic
- a. Perception : Consumers who have a big dream in life
- b. Learning : TV advertisement, flyers, friends, internet
- c. Motivation & Needs : To achieve their target in life
- d. Attitude & Personality : Big dream and high aim
- e. Lifestyle : Active
8.2 Proposed Secondary Target Audience
8.2.1 Demographic
- a. Age : 28 days to 35years old
- b. Gender : Male and Female
- c. Education : SPM and above
- d. Occupation : Working adults
- e. Income Range : RM 2000 and above
- f. Race & Ethnicity : All race and ethnicity
- g. Geographical Location : Urban and Sub-urban
8.2.2 Psychographic
- a. Perception : Consumers who are health conscious and caring about their family
- b. Learning : Newspapers, TV advertisement, flyers, friends,
- c. Motivation & Needs : To provide the necessities of life for the future
- d. Attitude & Personality : Care
