
Smart Protect Essential Insurance 2 is one affordable plan that protects consumer against the unexpected incident. Smart Protect Essential Insurance is an investment-linked insurance plan that adapts to consumer lifestyle. It’s easy to start because it only RM100 per month, and will receive life coverage and an investment allocation that increases over time. It will bring goals closer to reality with every passing day.
Smart Protect Essential Insurance is built on a foundation of protection, to ensure consumer and their loved ones come first if the worst should happened. In the case of death, or should consumer be afflicted with Total and Permanent Disability (TPD), the basic sum assured and consumer total investment value will be paid out in full, or in accordance to the TPD provisions of the policy, ensuring consumer’s loved ones receive the financial resources they all need to carry on.
However, consumer may start with just a little, but as consumer financial options grow wider, consumer can vary the protection and investment levels according to needs and goals. A minimum amount of RM 1,000 for a single premium top-up will effectively provide a fresh injection of 95% of the paid premium to unit funds, bolstering investment value and potential return.
Benefits received from Smart Protect Essential Insurance are generally non-taxable and premiums paid may qualify for tax relief.
Problem Statement and Issues
Smart Protect Essential Insurance is relatively new product in insurance industry. There is no mass media utilization in promoting the product. Besides, it has no proper strategy such as campaign to introducing the new product.Other than that, Smart Protect Essential Insurance 2 has a lot of similar with other product because it combination of more than 1 premium.
Objective and Aims
ObjectiveTo create an effective promotional strategy by utilizing the mass media, such as TV commercial, website, online campaigns, promotional booth and on-ground events and to enhance the branding, so that it appeals more to its target audience
Aims
More people will know about the existing of the product and will interested to know more.